Ok this is a tough one. I am not sure if I like it or not. This is the most "beef" tasting stuff I have ever had. It is SO rich in flavour it is almost too much. But then it isn't bad tasting or anything. I can't drink it straight up in one go, the flavour becomes too much for me. But little by little I kind of enjoy it..yea I am not high this is just..very interesting. If you dont normally eat a lot of meat you may know what I am talking about.