The lid on the jar is twisting, it was difficult to unscrew it) The main taste is cocoa. Closer to dark chocolate. It resembles the soft filling of chocolates, but without the presence of dense fats. I did not find any similarities with jelly. Like chocolate jam. And very sweet! Or as if cocoa powder was added to liquid honey. These are the feelings. A teaspoon is enough for the eyes to drink coffee or tea. I can't say that this taste struck me). Will go for a change.
It is in a glass jar, which was packed in a bubble wrap, therefore it is protected from damage upon delivery. The label is solid, goes from the jar to the lid, as a protection against opening. Its consistency is very delicate, homogeneous, slightly jelly-like, with a rich chocolate taste. Like the filling of expensive gourmet chocolates. The spread is thick and holds its shape well on the base (toast, cracker, pancakes). Delicious product, I liked both the chocolate version and the caramel one!